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The rise of social media platforms such as Facebook, Twitter, and Instagram in the mid-2000s marked a significant turning point in the evolution of electronic marketing.
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These platforms provided businesses with unprecedented opportunities to engage directly with consumers, build brand awareness, and drive sales.
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With the increasing popularity of smartphones and mobile devices, marketers also began to adapt their strategies to target users on the go, leading to the rise of mobile marketing and location-based advertising.

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